Vanguard spam

Whenever I sign up for a website, or register for some service, or even subscribe to a magazine, I always make sure to check off the little box that ensures my email address won't get on some sort of mailing list for company or "partner" promotions. If the form doesn't make it clear what the company needs my email address for, I either leave that field blank or supply my work email address.

Some companies, however, monkey around with communications policies or manage to forget that you opted out of promotional email. Such is the case with Vanguard, which, after many years of obeying my opt-out wishes, suddenly sends an email to my personal account that says "The word is out--low-cost funds."

In other words, Vanguard spammed me.

I am quite disappointed in Vanguard for doing this, but don't have the time to call them up in an attempt to get a "why" or "how" answer. Also, Vanguard has an opt-out link on the spam, so I clicked that, and hopefully the problem is taken care of ... Or should I say, taken care of until the next time Vanguard yet again changes its communications policies, or "forgets" that I opted out.

Caveat Emptor!